odd NHL partnership with Rogers remains in conflict with identity as publi
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It has now been three plus years since Rogers Communications stunned hockey in this country by spending $5 billion to buy national broadcast rights for the NHL for a dozen years.It was primarily about striking a blow in the TSN Sportsnet wars, but the weirdest part of the deal was the part where the public broadcaster would let Rogers use its main network to keep showing hockey games on Saturday nights and in the playoffs, even though the private company would produce the programming, sell all the advertising and keep all the revenue. We get back to that part shortly. In the ensuing years, CBC Sports has Throwback Los Angeles Rams Jerseys Are Cheap Offering pivoted into a focus on sport. This includes the Olympics through 2024 and year round programming like Road to the Olympic Games. But, the broadcaster announced this week that it also bought the rights for the next World Aquatics Championships, World Gymnastic Championships and the IAAF Worlds. had to reinvent ourselves, we had to recreate what it was, where our proper niche was, and I, quite frankly, think we found it, Greg Stremlaw, the executive director of CBC Sports, said in an interview at the Toronto studios. it right on mandate with the public broadcaster mandate. It dovetails nicely with the overall strategy. of that makes sense. Putting aside the larger questions of whether the CBC should exist as a general interest broadcaster, or whether it gets too much money, or whether it should compete for advertising dollars, if it is going to televise sports then amateur athletics is the right niche. And it can bow out of the spending wars that have taken place for broadcast rights for big professional leagues.
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As Stremlaw put it: are acquiring rights, it just not the same kind of rights that we might have done 10 20 years ago, and that OK, because I think Cheap NHL Jerseys as a public broadcaster that suits us very well. Quite so.But, about the hockey. When Rogers went nuclear with its NHL bombshell in the fall of 2013 and the CBC meekly announced that it was part of the deal, but only as a vessel for Rogers programming, this was explained in a number of ways. It would keep Hockey Night in Canada on the CBC, and people liked that tradition. It would allow the CBC to promote its other shows on the NHL broadcasts. And it would keep the public broadcaster from having to spend money to fill the hundreds of hours each year that would otherwise go to hockey. At the time, under a Stephen Harper government that was not exactly CBC friendly, this was no small consideration. Ottawa wasn about to cut them a cheque so they could buy a bigger movie inventory for those winter Saturday nights. But the Harper government was replaced by the decidedly more pro CBC Liberals of Justin Trudeau, and the broadcaster budget even received a substantial boost. And, the CBC is still showing Rogers hockey programming and allowing Rogers to make money off prime time hours on its main network. The original four year deal to use CBC for part of Rogers NHL schedule has since been extended to five years. The average NHL viewer probably does not much care. There was outrage in the early days over the choice of broadcast talent, but now that Ron McLean has resumed the main host duties and Don Cherry is still there talking up good Canadian boys, Hockey Night is back to appearing much as it always was on the CBC. But, fundamentally, it is not. All the talk about the public broadcaster higher purpose is undercut a lot when it is gifting its